Our Story

Little Duas is a children's clothing company which centres around the comfort, happiness and protection of our little ones. Our aim is to provide you with simple, yet beautiful designs whilst being as sustainable as possible. The name was developed as I believe our children are our 'Little Duas' come true. 

I was raised from the age of two by my Pakistani step-father and have always loved growing up around this very interesting culture and religion. As a muslim myself and now also a mum of two daughters (who are half Pakistani and half white Scottish) I want to instil this love in them as well.  I want to ensure that they are aware of their heritage, culture and religion, and celebrate it with pride whilst they are growing up.

I have created the brand centred around protection from harm, commonly known as the 'Evil Eye' or 'Nazar' and have incorporated this idea into our clothing.

I hope Little Duas excites and inspires the generations to follow, whilst preserving the world for them too.  This is why I have chosen to have my clothing manufactured using sustainable, ethical and cruelty-free organic cotton (GOTs certified where possible). 

I am proud to say the factory that we use has also been certified B-Corp for their high social and environmental performance and their commitment to transparency. 

I promise you will fall in love with our products just as much as we did!

Love and Duas,

Laura